Nadel Architects-Designed Shopping Center Breaks Ground in South Gate


Torrance, CA – September 21, 2012 – (RealEstateRama) — Construction has begun Azalea shopping center, a new 350,000-square-foot retail project on the northwest corner Atlantic Avenue and Firestone Boulevard in Southgate, Calif. Designed by Nadel Architects, cost of the project was not disclosed.

Accounting for nearly 40 percent of the United States population, the Hispanic demographic is quickly becoming a driving force in economic development. With Azalea, Nadel focused its design efforts on addressing this growing Hispanic population.

“This is an extremely underserved area when it comes to retail, which will make Azalea Center a great amenity for area residents,” emphasized Greg Lyon, vice president in charge of the project in Nadel’s Los Angeles office. “With the community in mind, our design will be a contemporary, upscale look that appeals to the aesthetic tastes and retail preferences of the local Hispanic consumer base.”

Situated on a 33-acre site originally owned by the City of Southgate, the open-air center’s 350,000 square feet of ground-up retail will include space for six ‘big box’ or in-line major retailers; more than 100,000 square feet of boutique retail, dining and daily-needs retail; additional outparcel shops and stand-alone pad tenants. To be anchored by Walmart, current tenants include Marshall’s, PetCo, CVS and In-N-Out among others. The center will have parking for 1,900 vehicles.

The project owner/developer is Primestor Development, Inc. In addition to Greg Lyon, Nadel’s architectural project team includes project director David Anderson and project manager Alexander Catala. Construction is expected to be completed in January 2014.

Partial list of tenants released by Primestor includes:
Anna’s Linens
Panda Express
Ulta Cosmetics

About Nadel Architects
Nadel Architects provides comprehensive services ranging from architectural design, master planning and feasibility studies to complete interior design, planning and programming. Nadel is ranked among the largest architectural firms in the world (#53 per Building Design + Construction, Giant 300 list, 2011). The company has completed more than 80,000 residential units, 30 million square feet of retail space, 600 office buildings, numerous hotels and resorts, and a variety of public and educational institutions, which have received more than 75 awards for design excellence. Headquartered in Los Angeles, the firm has designed a variety of projects located around the globe. For more information, please visit


Ranked as one of the top 25 public relations firms in Los Angeles by the Los Angeles Business Journal, The Hoyt Organization is a full-service, strategic communications firm that provides complete public relations counseling and crisis communication services. With more than two decades of experience, the firm specializes in developing public relations, social media and digital marketing programs for business-to-business, real estate, professional service firms, financial entities, healthcare organizations, as well as retail, legal, technology and business-to-consumer-based companies.


Phone: 310-373-0103

Previous articleLee & Associates Negotiates Lease for C&D Zodiac Aerospace Facility
Next articleSandicor offers zipFormMLS-Connect®