PCBC Announces 2013 Opening Keynote Speaker Bestselling Author Dan Pink


December 17, 2012 – (RealEstateRama) — CBIA is pleased to announce bestselling author Dan Pink will be the Opening Keynote Speaker on Thursday, June 6 at PCBC 2013. Dan is the author of several provocative, bestselling books about the changing world of work.

From the author of Drive and A Whole New Mind comes his new book that explores the power of selling in our lives called To Sell Is Human: The Surprising Truth About Moving Others. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Dan Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

PCBC 2013 is June 5-6 at the San Diego Convention Center. The Opening Keynote is complimentary to all registered attendees and exhibitors. Registration for PCBC 2013 will open in early February.

Media Contact:
Megan MacNee

(916) 340-3352
mmacnee (at) cbia (dot) org


The California Building Industry Association (CBIA) is a statewide trade association representing thousands of homebuilders, remodelers, subcontractors, architects, engineers, designers, and other industry professionals.


California Building Industry Association
1215 K Street, Suite 1200
Sacramento, CA 95814
Phone: (916) 443-7933
Fax: (916) 443-1960

Michael Castillo
Communications Specialist
(916) 443-7933 ext. 346

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