Park City Board of Realtors Switches to MarketLinx


SANTA ANA, CA – February 26, 2009 – (RealEstateRama) — MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, today announced that Utah’s Park City Board of REALTORS® has converted its multiple listing service (MLS) to MarketLinx’s popular MLXchange system.

“We are pleased with the success of our recent conversion to MLXchange,” said Seaton Prince, Park City’s MLS systems director.  “MarketLinx is to be commended for putting forth the extra effort to ensure a smooth transition.  We had a very aggressive implementation schedule and MarketLinx stepped up to the plate.”

A former Paragon customer serving approximately 1,100 real estate professionals, Park City selected MLXchange at the end of a multi-year evaluation process conducted by its leadership and MLS Committee.  Park City also selected Membership Director, MarketLinx’s membership management solution, in addition to several ancillary MLS products that provide enhanced agent productivity, statistical reporting, wireless access, data validation and rules enforcement.

“We selected MarketLinx because they could provide us with a complete, end-to-end solution that included membership management,” said Sharon Woodbury, chief executive officer for Park City.  “Our board prides itself on being able to offer state-of-the-art technology to its members.”

MLXchange offers industry-leading search and prospecting functionality, agent Web sites with password-protected client pages and advanced customization capabilities for agents, brokers and MLS staff.  The latest upgrade to MLXchange released in December provides many innovative new features, including e-mail reminders for important events, the ability to draw multiple map areas in a single search, special photo reports, publicly accessible listing documents and major enhancements to the report editor.

“We’re extremely pleased that Park City selected MarketLinx as its core technology provider,” said Bryan Foreman, executive vice president of MarketLinx and president of MLS Solutions.  “The high level of integration between our products streamlines workflow, saves time and money and increases our customers’ competitive edge in this challenging market. For more information on MarketLinx’s solutions and services, visit

About MarketLinx®
MarketLinx, Inc., a subsidiary of The First American Corporation (NYSE: FAF), offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx provides North America’s leading MLS and real estate software systems, including solutions for broker business management, agent productivity, front and back-office management, and MLS data aggregation and distribution. For more information, visit

About First American
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889. With revenues of approximately $8.2 billion in 2007, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions, and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at

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