California REALTOR® ad campaign spotlights ripple effect of real estate; Homeownership has powerful impact on economy

By CAR -

April 8, 2014

Visual

LOS ANGELES – April 8, 2014 – (RealEstateRama) — “What starts with one California REALTOR® benefits all of California.” That’s the underlying sentiment of the CALIFORNIA ASSOCIATION OF REALTORS®’ (C.A.R.) integrated consumer ad campaign, launching today on NBC stations in Los Angeles, San Diego, San Francisco, and Sacramento, as well as radio, print, and online. <span id="more-2931"></span></p> <p> Now in its second year, the “Ripple” campaign connects the dots between REALTORS® and the California economy, illustrating how a Champion of Home can help consumers close on their dreams and, together, benefit the entire state. </p> <p> While highlighting the intrinsic value of REALTORS® as Champions of Home, “Ripple” goes beyond the story of the individual REALTOR® and focuses on the powerful positive economic impact that REALTORS®, buyers, and sellers are making throughout California. </p> <p> C.A.R.’s consumer ad campaign will be supported on several high profile media properties. Through a deal with the NBC Owned Television Stations division of NBCUniversal, ads will run on NBC stations in Los Angeles, Sacramento, San Francisco, and San Diego, including airtime during some of the network’s most popular shows. The campaign also includes Clear Channel Radio, a partnership with HGTV, digital buys on <a href="http://REALTOR.com" target="_blank">REALTOR.com</a>, mobile ads, and consumer-focused social engagement on platforms including Pinterest and Instagram. </p> <p>The campaign was created by indie Philadelphia-based agency, Red Tettemer O’Connell + Partners. Demonstrating the success of C.A.R.’s past consumer ad campaigns, a post-test survey of consumers conducted following the 2013 campaign found that the ads continue to build awareness and help consumers understand the importance of working with a REALTOR®. Additionally, buyers and sellers have an increasing appreciation of the work REALTORS® must do to help close real estate transactions. </p> <p> This year’s consumer advertising campaign will continue to build on past successes by communicating directly with consumers about the added value and peace of mind they receive by working with a REALTOR® when buying or selling a home. For complete information about C.A.R.’s 2014 consumer advertising campaign, visit <a href="http://www.car.org/aboutus/adcampaign/" target="_blank">http://www.car.org/aboutus/adcampaign/</a> or visit the consumer ad site, which is rich with content and resources related to the home-buying and selling processes (<a href="http://www.championsofhome.com/" target="_blank">http://www.championsofhome.com/</a>). </p> <p> Follow us on Twitter @CAR_Media and @CAREALTORS<br /> Like us on Facebook. </p> <p> Leading the way in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (<a href="http://www.car.org" target="_blank">www.car.org</a>) is one of the largest state trade organizations in the United States, with more than 165,000 members dedicated to the advancement of professionalism in real estate. 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C.A.R. is headquartered in Los Angeles. </p> <p>Contact:</p> <p>Los Angeles - Executive Office:<br /> 525 South Virgil Avenue<br /> Los Angeles, CA 90020-1403<br /> Phone: (213) 739-8200<br /> Fax: (213) 480-7724</p> <p>Media: </p> <p>Mark Giberson<br /> Phone: (213) 739-8304.</p> </div><div class="td-author-social"></div><div class="clearfix"></div></div></div> <span style="display: none;" itemprop="author" itemscope itemtype="https://schema.org/Person"><meta itemprop="name" content="CAR"></span><meta itemprop="datePublished" content="2014-04-08T06:59:51+00:00"><meta itemprop="dateModified" content="2016-03-10T11:15:26-07:00"><meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" itemid="https://california.realestaterama.com/california-realtor%c2%ae-ad-campaign-spotlights-ripple-effect-of-real-estate-homeownership-has-powerful-impact-on-economy-ID02931.html"/><span style="display: none;" itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><span style="display: none;" itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://alabama.realestaterama.com/logo_rer-272-90.png"></span><meta itemprop="name" content="California RealEstateRama"></span><meta itemprop="headline " content="California REALTOR® ad campaign spotlights ripple effect of real estate; 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block_td_uid_6_67cea479d9e87.td_column_number = "1"; block_td_uid_6_67cea479d9e87.block_type = "td_block_2"; block_td_uid_6_67cea479d9e87.post_count = "4"; block_td_uid_6_67cea479d9e87.found_posts = "4100"; block_td_uid_6_67cea479d9e87.header_color = "#"; block_td_uid_6_67cea479d9e87.ajax_pagination_infinite_stop = ""; block_td_uid_6_67cea479d9e87.max_num_pages = "1025"; tdBlocksArray.push(block_td_uid_6_67cea479d9e87); </script><div class="td_block_wrap td_block_2 td_block_widget td_block_id_3368476966 td_uid_6_67cea479d9e87_rand td_with_ajax_pagination td-pb-border-top"><h4 class="block-title"><span>Recent Government & Nonprofit Press Releases</span></h4><div id=td_uid_6_67cea479d9e87 class="td_block_inner"> <div class="td-block-span12"> <div class="td_module_4 td_module_wrap td-animation-stack td_module_no_thumb"> <div class="td-module-image"> </div> <h3 class="entry-title td-module-title"><a href="https://california.realestaterama.com/napolitanos-statement-on-trump-administrations-attack-on-clean-water-ID09898.html" rel="bookmark" title="Napolitano’s Statement on Trump Administration’s Attack on Clean Water">Napolitano’s Statement on Trump Administration’s Attack on Clean Water</a></h3> <div class="meta-info"> <div class="td-post-author-name"> <span>- </span> <a href="https://california.realestaterama.com/author/california">California RealEstateRama</a> <span>- </span> </div> <div class="td-post-date"><time class="entry-date updated td-module-date" datetime="2019-07-05T00:04:12+00:00" >July 5, 2019</time></div> </div> <div class="td-excerpt"> Rep. Grace F. Napolitano (D-El Monte), issued the following statement after the Trump administration announced a new proposal—claiming it to be pro-industry—which would weaken federal clean water rules, putting at risk the health and safety of millions of Americans </div> </div> </div>  <div class="td-block-span12"> <div class="td_module_6 td_module_wrap td-animation-stack td_module_no_thumb"> <div class="item-details"> <h3 class="entry-title td-module-title"><a href="https://california.realestaterama.com/flood-protection-and-water-storage-ID09937.html" rel="bookmark" title="Flood Protection and Water Storage">Flood Protection and Water Storage</a></h3> <div class="meta-info"> <div class="td-post-author-name"> <span>- </span> <a href="https://california.realestaterama.com/author/realestaterama-2">RealEstateRama</a> <span>- </span> </div> <div class="td-post-date"><time class="entry-date updated td-module-date" datetime="2019-07-04T03:31:39+00:00" >July 4, 2019</time></div> </div> </div> </div> </div>  <div class="td-block-span12"> <div class="td_module_6 td_module_wrap td-animation-stack td_module_no_thumb"> <div class="item-details"> <h3 class="entry-title td-module-title"><a href="https://california.realestaterama.com/senators-include-legal-protections-for-military-families-in-privatized-housing-in-defense-bill-ID09930.html" rel="bookmark" title="Senators: Include Legal Protections for Military Families in Privatized Housing in Defense Bill">Senators: Include Legal Protections for Military Families in Privatized Housing in...</a></h3> <div class="meta-info"> <div class="td-post-author-name"> <span>- </span> <a href="https://california.realestaterama.com/author/realestaterama-2">RealEstateRama</a> <span>- </span> </div> <div class="td-post-date"><time class="entry-date updated td-module-date" datetime="2019-04-01T10:24:14+00:00" >April 1, 2019</time></div> </div> </div> </div> </div>  <div class="td-block-span12"> <div class="td_module_6 td_module_wrap td-animation-stack td_module_no_thumb"> <div class="item-details"> <h3 class="entry-title td-module-title"><a href="https://california.realestaterama.com/mccarthy-introduces-legislation-to-repurpose-high-speed-rail-funding-to-water-infrastructure-projects-ID09929.html" rel="bookmark" title="McCarthy Introduces Legislation to Repurpose High-Speed Rail Funding to Water Infrastructure Projects">McCarthy Introduces Legislation to Repurpose High-Speed Rail Funding to Water Infrastructure...</a></h3> <div class="meta-info"> <div class="td-post-author-name"> <span>- </span> <a href="https://california.realestaterama.com/author/congressman-kevin-mccarthy">Congressman Kevin McCarthy</a> <span>- </span> </div> <div class="td-post-date"><time class="entry-date updated td-module-date" datetime="2019-04-01T10:20:36+00:00" >April 1, 2019</time></div> </div> </div> </div> </div> </div></div> <aside class="widget widget_archive"><div class="block-title"><span>Government & Nonprofit Press Release Archive</span></div> 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