Westside Estate Agency Launches Newest Online Technology for Luxury Listings

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By The Hoyt Organization -

Torrance, CA – June 13, 2012 – (RealEstateRama) — Westside Estate Agency, (www.weahomes.com), a leading luxury real estate agency with offices in Beverly Hills and Malibu, is among the first luxury realtors in the country to adopt HTML 5, the latest initiative in the firm’s ongoing effort to use cutting edge technology to market properties.

The platform, which is part of a complete re-launch of the agency’s website http://www.weahomes.com/, allows users of any computer or mobile device to view all listings, photos and videos without downloading plug-ins or specific software.

This move comes at a crucial time, as the rapid adoption of smart phones and tablets is dramatically changing the way consumers shop, including for real estate. According to a new Mobile Home Shoppers survey released in March 2012 by The Real Estate Book (RealEstateBook.com), nearly half of potential home buyers consider mobile tools essential in their home search. Ninety eight percent of the homebuyers who used a mobile device in their search process considered it a valuable tool, with 78 percent viewing photos and videos of homes on their mobile devices. The report also found that 68 percent said they contacted a real estate professional to view a home based on their mobile search.

“Most buyers look online for information before contacting a broker, and a large number of those visitors use mobile devices. By staying in front of the latest technology, we deliver the largest possible pool of luxury buyers to our listings,” said Westside Estate Agency Chairman Stephen Shapiro.

WEA is already an innovative user of emerging technology to sell real estate. The firm regularly uses video and images from cameras mounted on aerial drones to complement listings such as Frank Sinatra’s former Holmby Hills estate. The new site will ensure those videos, as well as photos and property descriptions, are viewable on iPhones, iPads and devices using the Android platform.

The technology also allows WEA’s site to retain the same elegance and extensive montage of featured homes, regardless of how users access the page.

“This was the last piece of the puzzle,” Shapiro said. “It ensures that buyers using any kind of personal technology will have complete access to every aspect of our listings and that they will be as elegantly displayed as they are on a desktop computer.”

About Westside Estate Agency
Based in Beverly Hills with offices in Malibu, Westside Estate Agency, a premier luxury real estate agency was founded by market veterans Stephen Shapiro and Kurt Rappaport. Established in 1998, today the firm has over 80 agents serving the Westside area through Malibu. For more information please visit www.weahomes.com

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