Maine Association of REALTORS® and REALTOR® Association of Greater Ft. Lauderdale Offer Clarus™ MarketMetrics™ as a Member Benefit
LOS ANGELES, CA – March 06, 2009 – (RealEstateRama) — Real Estate Business Services Inc. (REBS) and Terradatum Inc. today announced that the Maine Association of REALTORS® (MAR) and the REALTOR® Association of Greater Ft. Lauderdale (RAGFL) signed agreements to provide their members with Clarus™ MarketMetrics™ as a member benefit.
“While deciding how to allocate our limited resources, this dues-based expenditure provides an immediate benefit to members needing to explain market conditions to clients,” said MAR CEO Cindy Butts. “In today’s market, it’s especially important to be able to present local market information in formats that make it easy for our members’ clients and customers to understand. The charts and reports also assist members in presenting accurate market information to local media.”
The Maine Association of REALTORS®, with 4,475 members, and the REALTOR® Association of Greater Ft. Lauderdale, with 7,800 members, are among the growing number of REALTOR® associations nationwide providing their members with the competitive advantage they need in today’s challenging marketplace through the Clarus™ suite of products.
“Clarus™ MarketMetrics™ gives our members access to practical, easy-to-read reports to start those tough conversations about realistic pricing and other client expectations,” said Jesse Acevedo, RAGFL president. “This is an invaluable Web application for our members. As one of the largest associations in Florida, we make sure that our member benefit products are the best available.”
Clarus™ MarketMetrics™ generates market and price-point analysis charts and reports that can be invaluable as a prospecting tool, an aid to setting seller expectations, or as a companion set of data to justify a buyer’s offer. With Clarus™ MarketMetrics™, members now have access to the most current, relevant local market data that even the savviest client will value.
Clarus™ MarketMetrics™ is powered by Terradatum Inc., a provider of real estate technology products based in Glen Ellen, Calif. All agreements regarding the MLS data are between Terradatum and the participating MLS. Terradatum has been generating real estate technology solutions since 1994. In addition to Clarus™ MarketMetrics™, Terradatum has several other bold and exciting real estate technology products: BrokerMetrics® and BrokerMetrics® Web Tools.
The Maine Association of REALTORS® (MAR) is headquartered in Augusta and serves more than 4,475 REALTOR® members.
The REALTOR® Association of Greater Fort Lauderdale (RAGFL) is one of the largest REALTOR® associations in the state of Florida. RAGFL has two locations in Broward County, one in Tamarac, and one in Fort Lauderdale.
Real Estate Business Services Inc. (REBS) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) and is the leading provider of real estate products and services to practitioners nationwide. Through its zipLogix joint venture with the NATIONAL ASSOCIATION OF REALTORS® (NAR), REBS develops and distributes the ZipForm® and WINForms® electronic forms software, available to more than 1 million REALTORS® nationwide. For more information on Clarus™ MarketMetrics™, go to www.clarusresource.com.
