Realtor Rod Aragon Displays Prime Southern California Properties with his New IDX Broker Search Tools


EUGENE, OR – May 4, 2010 – (RealEstateRama) — IDX, Inc. happily welcomes today, Rod Aragon with Keller Williams Realty in Pacific Palisades, California, to the growing list of elite rank real estate professionals choosing to incorporate a custom IDX solution into the search functionality of their websites. With this new addition, Aragon can now provide his clients with the ability to sift through a multitude of property listings within his local Multiple Listing Service (MLS), the California Real Estate Technology Services MLS (CARETS). Home seekers will be accessing the most up-to-date and current real estate listing information on the Southern California market, by displaying the IDX/MLS data feed on their own personal computers.

Custom IDX Broker’s fundamental purpose is to extract raw data from the CARETS, and then transfer the information for presentation on Aragon’s website. This CARETS listing data is automatically displayed, updated on a daily basis, and is therefore both reliable and current. Aragon can control the look, layout, design, content and optional features, from his own personal administrative account. He also has the capabilities to not only view traffic reports, detailing which pages and listings on his site are being viewed most frequently, and are therefore in the highest demand, but he can also create dynamic title tags and custom XML and RSS codes, increasing his listings visibility, along with their chances of being linked to major real estate search engines.

Now that Aragon has incorporated IDX Broker into his website, prospective home buyers will be able to utilize customizable search features, according to their specific wants and needs. An advanced search option allows home seekers to browse even the smallest of property details, such as: landscaping, fixtures, flooring, roof type and storage space, to name a few, a basic search covers more general categories, including: price, location and size, a map search, powered by Google Maps, enables consumers to pinpoint their desired property on an interactive terrain, road or satellite map, and they also have access to an address search and an MLS listing ID search, covering all aspects and characteristics of the online real estate search spectrum.

About Rod Aragon
Rod Aragon is an achiever. This is due, in no small part, by being a rare third generation California Real Estate broker. During his over 20 years as a top Westside real estate professional, Rod has sold or overseen over 2,000 closed transactions totaling nearly 400 million dollars. He has developed solid relationships with key industry real estate professionals and strategic marketing affiliates which allows him to provide premium marketing services to his clients at all times. Rod is in the top 5% of ALL Westside Realtors, the #1 Real Estate Office on the Westside and the #3 Real Estate Company in the Nation.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit


Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 350 individual Multiple Listings Services (MLS).  IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker).  In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker Wordpress Plugin) as well as a dedicated mobile application available for the iPhone (myAgent IDX). 


PO Box 71866
Eugene, OR 97401

Toll Free: (800) 421-9668
Phone: (541) 343-3912
Fax: (541) 343-3915

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