Orange County Association of REALTORS renews Clarus MarketMetrics and Clarus Investor as member benefits
LOS ANGELES, CA – January 5, 2010 – (RealEstateRama) — Real Estate Business Services Inc. (REBS) today announced that the Orange County Association of REALTORS® (OCAR) has signed an agreement to provide both Clarus MarketMetrics® and Clarus Investor® as free member benefits for an additional 12 months. Clarus MarketMetrics® and Clarus Investor®, together, retail for $480 for an annual subscription.
“With real estate certain to remain in the forefront of the news in 2010, it’s essential that our members are able to access timely local market statistics from anywhere,” said OCAR 2010 President Gary Macrides. “Clarus MarketMetrics® and Clarus Investor® can quickly show any consumer what is happening in the Greater Orange County area.”
The Orange County Association of REALTORS®, with nearly 11,000 REALTOR® members, is among the growing number of REALTOR® associations nationwide providing their members with the competitive advantage they need in today’s challenging marketplace through the suite of Clarus® products.
Clarus MarketMetrics® generates easy-to-understand market and price-point analysis charts and reports derived from MLS data for REALTORS® to share with their clients. OCAR members can quickly and efficiently bring their clients up to market-speed by readily conveying the relationships between price, activity level, and sales rates for any market segment they define.
“Our members continue to provide us with positive feedback concerning the use of the Clarus REsource® products,” said Linda Lang, OCAR CEO. “We’re happy to bring these valuable REALTOR® member benefits back for at least another year.”
The Orange County Association of REALTORS® is among the largest real estate associations in California, serving more than 13,000 REALTORS®, affiliates, and other Orange County real estate professionals. OCAR uses SoCal MLS as its MLS service provider. Southland Regional and Burbank Associations of REALTORS®, also part of SoCal MLS, offer Clarus MarketMetrics® and Clarus Investor® as REALTOR® member benefits as well.
Clarus MarketMetrics® is powered by Terradatum Inc., a provider of real estate technology products based in Glen Ellen, Calif. All agreements regarding the MLS data are between Terradatum and the participating MLS. Terradatum has been generating real estate technology solutions since 1994. In addition to Clarus MarketMetrics®, Terradatum has several other bold and exciting real estate technology products: BrokerMetrics® and BrokerMetrics® Web Tools.
Clarus MarketMetrics® and Clarus Investor® are two of the tools in the Clarus REsource® product line provided by REBS. Real Estate Business Services Inc. (REBS) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), and is the leading provider of real estate products and services to practitioners in California. Through its RE FormsNet (REFN) subsidiary, REBS is the creator of ZipForm® and WINForms® electronic forms software, available to more than 1,055,000 REALTORS® nationwide.
Leading the way…® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 180,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
