IDX Broker assists realtor Linda Marcum in displaying MLS property listings on her own personal website
EUGENE, OR- July 19, 2013 – (RealEstateRama) — Linda Marcum with Troop Real Estate Inc. in Simi Valley, California, has chosen to employ IDX, Inc. to give her website a more personalized, user-friendly and simple look and feel. Setting her above and beyond her competitors, this custom IDX solution will enable potential home buyers to execute the most comprehensive and helpful online real estate search possible, with the way that this Internet Data Exchange (IDX) software extracts raw data from the California Real Estate Technology Services (CARETS), and then formats the information to be viewed by consumers as though it is a seamlessly integrated and easily searchable part of Marcum’s web pages.
Five distinct search functionalities, including: basic, advanced, map, address and listing ID, enable home seekers to narrow their search results, in efforts to find a home that fits their every want, need and desire. The advanced search option, being the most comprehensive, allows prospective buyers to focus their searches to even the smallest of details, such as: included appliances, heating/ cooling system, landscaping, flooring and fixtures, to name a few, increasing the overall efficiency of the online real estate search process, by eliminating having to view properties that do not fit the specified characteristics they are looking for. Consumers also have the option to save their search specifications and can sign-up to receive automatic email alerts the moment a property matching their preferences arrives on the CARETS.
Marcum can view her clients’ information and saved search criteria through a lead management section, one of the many helpful features that can be found in her own personal administrative dashboard, helping her to get to know each individual consumer on a more personal basis. It is here that she can not only edit her custom CSS and global wrappers, distributing a sense of unique branding and customization throughout each page of her site, but she can also receive daily MLS updates from the CARETS, regarding the latest property additions and removals within the market, as well as price increase and decreases. All of these resources aide Marcum in managing her online real estate business more efficiently.
About Linda Marcum
Linda Marcum is a real estate broker with Troop Real Estate Inc. of Simi Valley, California.
About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 500 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker WordPress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad (myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc., please visit www.idxbroker.com .