Francis Szeto makes paradise easier to find for her California home seekers with IDX Broker software

EUGENE, OR – January 30, 2013 – (RealEstateRama) — Francis Szeto of Formality Real Estate in Oakland, California has adopted the revolutionary IDX Broker software. Now, Szeto can integrate thousands of listings onto her website with a simple click of a mouse. The East Bay Regional Data MLS (EBRD) database of listings is seamlessly linked to Szeto’s website, giving her clients a complete network of properties to effortlessly search through. The IDX solution customized for Szeto, has forever changed the way California home seekers find their dream home online.

Five unique search functions, the basic, advanced, map, address and listing ID features, allow potential Szeto buyers to search for homes on their terms. The advanced search even gives home seekers the tools to customize and create their own search parameters by which to narrow and focus the EBRD listings to directly reflect their real estate needs and desires. Each individual home seeker can dictate the views, school districts, and types of homes they desire. Never again will potential buyers experience a complicated or fruitless online property search, when utilizing the immensely helpful IDX-synced tools hosted by Szeto on her website.

On her own personalized administrative login page, Szeto receives access to the tools she needs to customize her website. She can edit the CSS and global wrappers associated with her page, in an effort to create a recognizable brand for her listings and her overall business. In addition, Szeto can create RSS feeds, dynamic title tags and XML codes to increase the visibility of her listings by syndicating them around the online real estate world, through social media and to larger realty search engines. IDX Broker has revolutionized the way home seekers find the home of their dreams, while it has simultaneously simplified the way Szeto manages the online aspects of her real estate business.

Francis Szeto

Francis Szeto is a real estate broker with Formality Real Estate of Oakland, California.

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 500 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker WordPress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad (myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc., please visit www.idxbroker.com .