Deasy/Penner & Partners Launches Plumbid – A New Online Sales Platform for Luxury Real Estate

June 30, 2015

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LOS ANGELES, CA – deasy/penner & partners, the Southern California-based residential real estate firm, is pleased to announce the launch of <a href="http://www.plumbid.com/" target="_blank">plumBid</a>, an accelerated online marketing and sales platform that utilizes a descending Dutch bidding methodology, rather than an ascending auction format to sell exceptional properties to a global audience—a potentially game-changing approach to the buying and selling of luxury homes.<span id="more-3697"></span></p> <p>The first plumBid is on July 26, 2015 and will be a 1920’s Italianate residence in Beverly Hills, recently featured in Architectural Digest. The “preemptive asking price” is $11,500,000 and the current owners are retail/fashion executives (Lucky Brand, Coach, Gap, JCrew, etc.) Dave DeMattei and Patrick Wade. To see details on this listing, please visit www.luxuryrealestate.com/2398026.</p> <p>“plumBid mimics the way the traditional real estate market functions today – only in a consolidated timeframe,” says deasy/penner and plumBid co-founder Mike Deasy. After extensive local and global marketing to build awareness and interest, buyers may purchase the property prior to the plumBid at the sellers Preemptive Asking Price – or, if buyers elect to wait until the plumBid date, they will be financially prequalified and registered as bidders, and will log in on bidding day to compete against other registered buyers. Over a condensed time period, the price will drop in random increments. The plumBid ends when the first bidder accepts the current displayed price.</p> <p>The plumBid methodology is better for both buyers and sellers. “plumBid is the only real estate bidding platform that allows a buyer to preempt all other bidders by being the first to bid, which eliminates multiple offers and bidding wars,” explains deasy/penner and plumBid co-founder George Penner. “For sellers in a traditional auction, you need at least two buyers—preferably many more— gathered together, to generate excitement and a higher sales price. With the online plumBid platform, you need only one bidder.” </p> <p>Sellers are guaranteed to start with their preferred Preemptive Asking Price and enthusiasm is generated solely by buyers who are online, in their own home or at their real estate agents office, who decide when it’s time to buy. “They just can’t wait too long, because another buyer may think that the price is right,” Penner adds.</p> <p>Once the plumBid is complete and a winner is determined, a back-up offer is offered to all other registered bidders, at the winning price. Escrow is opened and deasy/penner&partners shepherds the necessary components to complete the real estate transaction. Learn more about plumBid at <a href="http://www.plumBid.com" target="_blank">www.plumBid.com</a>.</p> <p>For more information about deasy/penner&partners or plumBid, please contact Justin Juarez at 626-683-0777 or jjuarez (at) deasypenner (dot) com.</p> <p><strong>About deasy/penner&partners</strong></p> <p>deasy/penner&partners is a residential real estate brokerage firm that specializes in the representation of estate, architectural and historic and properties. Founded in 2005, by both Mike Deasy and George Penner, and together with a growing roster of partners—currently at 100—the firm brings decades of experience and a deep knowledge of the Southern California residential real estate market to its clients. To date, deasy/penner&partners has represented billions of dollars in residential luxury properties. The firm is internationally recognized for its creative vision, dynamic business model and execution in services worldwide. To that end, deasy/penner&partners is a member of the Luxury Real Estate Network. 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block_td_uid_6_674b5f90a0071.block_type = "td_block_2"; block_td_uid_6_674b5f90a0071.post_count = "4"; block_td_uid_6_674b5f90a0071.found_posts = "4100"; block_td_uid_6_674b5f90a0071.header_color = "#"; block_td_uid_6_674b5f90a0071.ajax_pagination_infinite_stop = ""; block_td_uid_6_674b5f90a0071.max_num_pages = "1025"; tdBlocksArray.push(block_td_uid_6_674b5f90a0071); </script><div class="td_block_wrap td_block_2 td_block_widget td_block_id_3368476966 td_uid_6_674b5f90a0071_rand td_with_ajax_pagination td-pb-border-top"><h4 class="block-title"><span>Recent Government & Nonprofit Press Releases</span></h4><div id=td_uid_6_674b5f90a0071 class="td_block_inner"> <div class="td-block-span12"> <div class="td_module_4 td_module_wrap td-animation-stack td_module_no_thumb"> <div class="td-module-image"> </div> <h3 class="entry-title td-module-title"><a href="https://california.realestaterama.com/napolitanos-statement-on-trump-administrations-attack-on-clean-water-ID09898.html" rel="bookmark" title="Napolitano’s Statement on Trump Administration’s Attack on Clean Water">Napolitano’s Statement on Trump Administration’s Attack on Clean Water</a></h3> <div class="meta-info"> <div class="td-post-author-name"> <span>- </span> <a href="https://california.realestaterama.com/author/california">California RealEstateRama</a> <span>- </span> </div> <div class="td-post-date"><time class="entry-date updated td-module-date" datetime="2019-07-05T00:04:12+00:00" >July 5, 2019</time></div> </div> <div class="td-excerpt"> Rep. Grace F. Napolitano (D-El Monte), issued the following statement after the Trump administration announced a new proposal—claiming it to be pro-industry—which would weaken federal clean water rules, putting at risk the health and safety of millions of Americans </div> </div> </div>  <div class="td-block-span12"> <div class="td_module_6 td_module_wrap td-animation-stack td_module_no_thumb"> <div class="item-details"> <h3 class="entry-title td-module-title"><a href="https://california.realestaterama.com/flood-protection-and-water-storage-ID09937.html" rel="bookmark" title="Flood Protection and Water Storage">Flood Protection and Water Storage</a></h3> <div class="meta-info"> <div class="td-post-author-name"> <span>- </span> <a href="https://california.realestaterama.com/author/realestaterama-2">RealEstateRama</a> <span>- </span> </div> <div class="td-post-date"><time class="entry-date updated td-module-date" datetime="2019-07-04T03:31:39+00:00" >July 4, 2019</time></div> </div> </div> </div> </div>  <div class="td-block-span12"> <div class="td_module_6 td_module_wrap td-animation-stack td_module_no_thumb"> <div class="item-details"> <h3 class="entry-title td-module-title"><a href="https://california.realestaterama.com/senators-include-legal-protections-for-military-families-in-privatized-housing-in-defense-bill-ID09930.html" rel="bookmark" title="Senators: Include Legal Protections for Military Families in Privatized Housing in Defense Bill">Senators: Include Legal Protections for Military Families in Privatized Housing in...</a></h3> <div class="meta-info"> <div class="td-post-author-name"> <span>- </span> <a href="https://california.realestaterama.com/author/realestaterama-2">RealEstateRama</a> <span>- </span> </div> <div class="td-post-date"><time class="entry-date updated td-module-date" datetime="2019-04-01T10:24:14+00:00" >April 1, 2019</time></div> </div> </div> </div> </div>  <div class="td-block-span12"> <div class="td_module_6 td_module_wrap td-animation-stack td_module_no_thumb"> <div class="item-details"> <h3 class="entry-title td-module-title"><a href="https://california.realestaterama.com/mccarthy-introduces-legislation-to-repurpose-high-speed-rail-funding-to-water-infrastructure-projects-ID09929.html" rel="bookmark" title="McCarthy Introduces Legislation to Repurpose High-Speed Rail Funding to Water Infrastructure Projects">McCarthy Introduces Legislation to Repurpose High-Speed Rail Funding to Water Infrastructure...</a></h3> <div class="meta-info"> <div class="td-post-author-name"> <span>- </span> <a href="https://california.realestaterama.com/author/congressman-kevin-mccarthy">Congressman Kevin McCarthy</a> <span>- </span> </div> <div class="td-post-date"><time class="entry-date updated td-module-date" datetime="2019-04-01T10:20:36+00:00" >April 1, 2019</time></div> </div> </div> </div> </div> </div></div> <aside class="widget widget_archive"><div class="block-title"><span>Government & Nonprofit Press Release Archive</span></div> 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