Torrance, CA – October 31, 2012 – (RealEstateRama) — When buying or selling a home, it has always been vital to have an agent who understands the local market and the complexities behind each transaction. However, as the multifaceted real estate business continues to evolve, it is increasingly important to find an agent that can wear many hats and provide a stylized, hands-on approach to each home.
Coldwell Banker Residential Brokerage agent Laleh Hedayat epitomizes today’s successful real estate agent and goes above and beyond traditional strategies by utilizing her skill and passion for design.
Owner of San Diego-based interior design firm Exotic Interiors since 1997, Hedayat has a degree in interior design and an extensive background in architecture and construction. Parlaying her past experience and diverse knowledge base into her career as an agent has proven beneficial for her clients in their needs before, during and after the close of escrow. By strategically redesigning and marketing her listings, Hedayat has proven results in the marriage of her two professions.
In fact, Hedayat – who has had her hands in staging several San Diego homes – recently listed and staged a 4,084-square-foot Mediterranean villa for $3.5 million in La Jolla, Calif. Due to the unique layout of the property, sophisticated staging was necessary to create a sense of clarity between the spaces. Hedayat’s firm designed the concept for the staging and provided high-quality furnishings and artwork appropriate for the price point and suited to a potential buyer of the luxury property. Hedayat even oversaw the leasing of any additional furnishings that were necessary for the staging to make the process as easy as possible for her client.
“Staging is an important part of the real estate business,” said Hedayat, who has been serving the La Jolla, Carmel Valley, Del Mar and Rancho Santa Fe regions since 2004. “In these ever changing times, it’s not only important to guide your buyers and sellers in the right direction, but it is becoming increasingly important to stage the homes to perfection before offering it up for sale. And just because I am a real estate agent, doesn’t mean I’ve closed the door on my passion.”
While Hedayat’s work speaks for itself, her clients have also complimented her efforts.
“Laleh has always been there with suggestions on financing, remodeling, and the many other issues related to moving and home ownership,” said Martin Anisman, a recent client.
A San Diego resident since 1984, Hedayat is familiar with all areas of San Diego County. She is a member of the California Association of Realtors® and the National Association of Realtors® and is also a certified short sale negotiator. Currently a previews agent, Hedayat will receive her broker’s license and become a certified negotiation expert (CNE) in October.
For more information on sales associate and business owner Hedayat or her listings, she can be reached directly at (858) 774-2018.
About Coldwell Banker Residential Brokerage in San Diego and Temecula Valley:
Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company, operates 23 offices with approximately 1,200 sales associates throughout the Greater San Diego and Temecula Valley Regions. Coldwell Banker Residential Brokerage (http://www.californiamoves.com) is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices.