Chico Association of REALTORS® providing Clarus touchCMA™ to its REALTOR® members

LOS ANGELES, CA – April 2, 2013 – (RealEstateRama) — The Chico Association of REALTORS® today announced that it will offer to its REALTOR® members Clarus touchCMA™, a new and leading edge comparative market analysis tool, as a new member benefit.

Clarus touchCMA’s innovative comparative market analysis technology empowers real estate professionals to build and present interactive comparative market analyses in a unique way, either through a Web-based platform or through a companion iPad application.  Presentations sync automatically between devices, allowing agents to create CMAs on their laptop and present on their iPad, or vice versa.

Clarus touchCMA’s is a service of Real Estate Business Services® Inc. (REBS®), a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), and powered by Sweepre Interactive, a Seattle-based technology company that builds next-generation real estate tools to help make real estate professionals digitally relevant for buyers and sellers.

Using Clarus touchCMA’s robust, graphically rich and fully integrated tool set, agents and brokers can literally tap into every listing available in covered markets to create dynamic, data-rich listing presentations within minutes from anywhere at any time.

“Consumers have come to embrace technology to buy and sell homes, and they expect REALTORS® to keep pace with them. So it’s essential that real estate professionals have the latest technology available,” said Jeannette Way, Chair of REBS®. “By using Clarus touchCMA, REALTORS® can offer a more engaged client experience that focuses more on conversation than presentation.”

Clarus touchCMA virtually eliminates the hours-long process of creating comparative market analyses. REALTORS® can build comprehensive, sophisticated presentations for their clients and revise them instantly in conversation with clients as market conditions or clients’ needs change. Presentations can also be emailed directly to clients or printed right from a computer.

REALTORS® can add their own branding, marketing materials (“one-sheets”), interactive graphs, maps and charts, as well as comps and photos – even satellite views – seamlessly to presentations. The robust, graphically rich presentations can be filtered by various criteria and new neighborhoods can be incorporated quickly using touchCMA’s unique ‘draw search’ technology.

“Incorporating Clarus touchCMA into our technology offerings to our members furthers our efforts to ensure exceptional client service and innovation,” said Kym Campbell, President of Chico Association of REALTORS®. “By using the Clarus touchCMA iPad application, members will be able to offer a more engaged and dynamic experience during their client presentations and win more listings.”

The Chico Association of REALTORS® is located in Chico, Calif., and serves more than 450 REALTOR® and MLS members in the Chico and near surrounding areas. More information about the services offered can be found at www.chicorealtors.com.

Real Estate Business Services® Inc. (REBS®) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) and is the leading provider of real estate products and services to practitioners in California and nationwide. More information about Clarus touchCMA is available at www.clarustouchcma.com.

Leading the way… ® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 155,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

Sweepre Interactive is a Seattle-based technology and services company that specializes in next-generation real estate solutions that are data-rich and leverage a convergence cloud computing, social media and mobile innovation.