C.A.R. partners with Plaxo to help REALTORS® manage contacts across multiple devices


LOS ANGELES, CA – March 13, 2012 – (RealEstateRama) — The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) today announced it is partnering with Plaxo, creators of an easy-to-use online address book solution, to offer the management and synchronization of contacts and address books across multiple platforms, devices, and Web mail services to its REALTOR® members through the C.A.R. Member Discounts Program.

This partnership represents the first example of how Plaxo (www.plaxo.com/car) is being used by an industry association whose on-the-go real estate and financial services professionals are reliant on their address books and are turning to Plaxo’s services to help them stay ahead.

Meeting Contact Management Needs of On-the-Go Professionals

Increasingly, REALTORS® are relying on an always-available, always-reliable address book that is consistent across their smartphones, laptops, PCs, and tablets. With smartphone usage in the real estate industry on the rise, C.A.R. is partnering with Plaxo to offer its members a business tool that removes the headache of managing, updating, and syncing their contacts across all their communication devices. Through C.A.R. Member Discounts Program, C.A.R. members will receive a discount on all Plaxo services, access to 24/7 VIP telephone and email support, and tailored tips on how REALTORS® can best leverage Plaxo’s smart contact management system.

“Plaxo is a well-established service with millions of users and great backing, making it a strong fit for our C.A.R. Member Discounts Program,” said C.A.R. President LeFrancis Arnold. “Our members are always on-the-go and are increasingly relying on mobile devices to communicate with their clients and associates. Keeping contacts up to date and synchronized across their PCs, laptops, tablets, and smartphones is an ever-growing challenge for many of our members. Through the C.A.R Member Discount program, Plaxo provides a simple and cost-effective solution that will save our members several hours a week and increase their productivity and success.”

Immediate, Tangible Benefits for REALTORS®

Since REALTORS® spend an inordinate amount of time on the road serving both buyers and sellers, their address book requirements are even more demanding. Plaxo addresses these requirements by:

• Ensuring that members have the right contact number in hand at the right time – this can often make the difference in closing the deal
• Saving time by not having to enter the same information and managing contacts across all devices – contacts and addresses are synchronized automatically so they appear in address books across all mobile devices/smartphones, PCs and tablets
• Consolidating all contacts and addresses into a single address book that is secure and automatically backed up in the cloud in a way that is easy to access and always available
• Suggesting regular updates to complete missing or out-of-date fields in contacts or address books so the contact information, even for clients several years old, is kept fresh.

Plaxo Means Peace of Mind for busy REALTORS®

Plaxo provides an up-to-date address book that brings peace of mind to REALTORS® who are on the road and regularly need to access the most accurate contact information. Its services make it easier to stay connected with those contacts, ranging from current clients and prospects to key industry professionals such as mortgage and escrow brokers. Moreover, because people move every five years on average (according to the American Moving and Storage Association), Plaxo becomes of greater assistance in providing regular updates on missing or outdated information for their contacts.

“We’re delighted to offer more value to C.A.R.’s members through business tools that make REALTORS® more effective and successful,” said Preston Smalley, general manager for Plaxo.

“We recognize the importance for brokers and agents to have their address book contacts current and consistent across all their mobile and computing devices, and we know how challenging this can be as REALTORS® begin to add tablets to their existing devices, with yet another address book to manage,” said Adrian Hurel, director of sales for Plaxo.

For more information, visit www.car.org/members/memberbenefits/carmemberadvantage/.

Plaxo (www.plaxo.com/car) helps over 50 million people around the world stay connected with the people who are important to them in business and life. The company develops the only intelligent, self-updating address book that solves the problem of keeping contact information in sync and relevant. Plaxo enables users to have one up-to-date address book across all of the most popular Web-based and client-based email accounts, social networks, and mobile devices – providing one unified address book that is securely stored and available where and when they need it.

Plaxo is not a social network but rather, complements social networks and media companies by helping users pull in disparate sets of contacts (e.g., from Facebook, LinkedIn, Outlook, MacOS, Gmail, Yahoo!, Hotmail, CSV, etc.) into one common, secure online address book.

Leading the way… ® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with 160,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.


Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) is one of the largest state trade organizations in the United States, with nearly 155,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.


Los Angeles - Executive Office:
525 South Virgil Avenue
Los Angeles, CA 90020-1403
Phone: (213) 739-8200
Fax: (213) 480-7724


Mark Giberson
Phone: (213) 739-8304.

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