IRVINE, CALIF. – (RealEstateRama) — International award-winning firm KTGY Architecture + Planning today unveiled the design for Vintage Real Estate’s retailer expansion at SouthBay Pavilion, a 1.2 million-square-foot enclosed shopping center in Carson, California.
KTGY adapted Forever 21’s F21 RED brand for the new SouthBay Pavilion store, which includes large floor-to-ceiling display window boxes, textured wall treatments and red metal panels. F21 RED is a new concept store for Forever 21 which launched its first F21 RED location in 2014. The concept is intended to create an easy shopping experience for the entire family with an assortment of fashion staples from each of Forever 21’s lines, including: Forever 21, Forever 21 Men, Forever 21 Plus, and Forever 21 Kids.
The expansion also includes food concepts: Wing Stop, Jamba Juice, Chile Verde Mexican Food and health retailer Vitamin World. “We worked with KTGY to provide brand adaptation services for our new retailers,” said Jerry Garner, senior vice president of development for Vintage Real Estate. “We found that KTGY’s experience with retailers and large shopping centers made the process time-efficient and resulted in very high-quality branding.”