Torrance, CA – January 26, 2012 – (RealEstateRama) — Industry Speaks™, the web-based application that allows architecture, engineering and construction/construction management firms to search nationally for technical and administrative consultants who specialize in similar industries, has selected Green Owl Studio and its principal Catherine Minervini to serve as consulting advisor for its communications and social media program.
Minervini, a marketing consultant focused on the commercial interior design industry, has 23 years of experience working in marketing, brand management and interior design. Minervini leads the marketing, communications and social media strategies for a number of industry manufacturers and associations. Minervini creatively consults with companies to align core branding messages, successfully integrate brand and marketing plans, and actively develop tools that maximize the brand experience.
“We are excited to have Catherine join our team as we strive to enhance the way our industry communicates with each other and builds business in such a tough and competitive environment,” said Karen Compton, creative director of Industry Speaks™. “Catherine will be our ‘chief match maker’ of sorts–responsible for managing internet and social media communications, working in concert with our Advisory Board (February 2012) and expanding our alliances and partnerships with industry organizations, trades and companies that support the build environment.”
Compton designed and launched the searchable database in September 2011 following requests from her clients and colleagues seeking recommendations for attorneys, graphic designers, human resources professionals, and everyone in between. The database attempts to close the competitive gap by bridging business management professionals [consultants] with companies [subscribers] that have short- or long- term business management issues such as human resources, legal, public relations, information technology, finance/administration and marketing.
For the next few months, Industry Speaks™ will be offering a free trial to consultants and subscribers, so they are able to register and locate the types of resources they need to meet their current and future business demands. For more information on the program that is changing the way industry professionals communicate with one another, please visit www.Industryspeaks.com.
About Industry Speaks:
Industry Speaks is a national referral network of consultants who specialize in the built environment. Our subscribers benefit by being able to review the experience, skills and competencies of a variety of consultants along with recommendations in order to make a more informed business decision.
