Custom IDX tools help real estate agent Scott Mehlman provide a custom search experience for his clients
EUGENE, OR – May 4, 2012 – (RealEstateRama) — IDX, Inc. is excited to announce the inclusion of Scott Mehlman with CA Property Finder.com Realty in the expanding database of real estate agents and brokers adding custom IDX software to enhance their website. Those searching for homes in the Woodland Hills, Califronia area can now use Mehlman’s site to simply and quickly search the California Real Estate Technology Services MLS (CARETS). Internet Data Exchange (IDX) technology makes it possible for Mehlman to display the CARETS MLS data as a seamlessly integrated part of his website.
By extracting data from CARETS MLS, IDX Broker is able to format the listings according to Mehlman’s specifications. Using global, page, and category wrappers along with custom edited CSS, this IDX solution gives the website a cohesive and unique appearance. Clients can search for their ideal property using the five unique search categories, which allow them to specify property features they wish to have such as schools, interior features, floor, driveway, cooling and heating, basement, porch, and roof.
Through an administrative log-in, Mehlman has access to all lead contact information and can view saved search criteria. He also can view statistical updates from CARETS MLS as to the number of properties added or removed and price increases or decreases. IDX Broker helps increase the exposure of his listings by allowing Mehlman to create dynamic title tags for his details pages, which increase their chances of being picked up by a major search engine and distributed across the internet.
About Scott Mehlem
Scott Mehlem graduated from the University of North Carolina with a bachelor’s degree in Business Administration. Mehlman is the co-founder of CA Property Finder.com Realty of Woodlands Hills, California.
About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 500 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker WordPress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad (myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc., please visit www.idxbroker.com .
