San Francisco, CA – November 12, 2008 – (RealEstateRama) — The iRISQ (pronounced \”EYE-risk\”) rental information service gives landlords greater insight into rental applicant history by telling the stories that credit reports cannot using an innovative approach that is reliable, fair, objective, and affordable.
HOUSING CRISIS HURTING LANDLORDS
Small and mid-sized landlords face hardship and insolvency because their units cannot be rented for enough money to pay the mortgage and costs of ownership. To make matters worse, the housing crisis makes it difficult at best for them to access what is left of the equity in their property.
HOUSING CRISIS HURTING RENTERS AS WELL
Homeowners-turned-renters are often left with poor credit and depleted savings as they seek housing in markets where demand is still high in spite of rental housing supply increases. Some renters are even finding themselves seeking new housing with as little as 10 days notice due to foreclosures of their rental units.
LANDLORDS AND RENTERS HAVE LIMITED OPTIONS
Rental experts have recommended that renters personalize their housing applications with stories and photos, but this is of limited value because landlords are obligated to follow fair housing rules that require them to select new tenants according to fair and consistent rental standards.
iRISQ OFFERS A SOLUTION
iRISQ reference reports provide a reliable, fair, objective, and affordable means for landlords to further evaluate prospective tenants including information about past rental payment history, the condition of rental property, whether an applicant honored their prior leases, and much more.
iRISQ reference reports also include an easy-to-understand iRISQ score that measures all of the rental history information included in the report based upon the same proven behavioral targeting approach utilized by major retailers and online advertisers to predict consumer behavior.
Renters use iRISQ to quickly satisfy rental application reference requirements so that, once an iRISQ report is on file, it can be re-used for subsequent applications saving both the renter and their prior landlords time and money. Renters and landlords have full control over who can access their iRISQ reports.
For further information regarding iRISQ and its rental information services, please visit the iRISQ website at www.irisq.com or contact:
Barry Vial, COO
201 Spear Street Suite 1100
San Francisco, CA 94105
Phone: (415) 230-5323/(925) 457-6209
Email: barry.vial (at) irisq (dot) com
With headquarters in San Francisco, California, iRISQ provides a dynamic, informative, vital service that may well prove instrumental in helping stabilize and revitalize a troubled housing market. iRISQ team members are all directly involved with property development, ownership, and management and are users of the iRISQ service.